The exact characteristics necessary for a salesperon to be sucessful are not exactly known. Many researchers throughout the years have listed out the traits that they felt were important, but there is no evidence to support their findings. I personally feel that there are three distinctive traits that a sales person needs in order to be successful. The first characteristic that I feel is important is the salesperson’s personality. Personality is the sum total …showed first 75 words of 754 total…

…showed last 75 words of 754 total…between the customer and the salesperson was never built and sales were lost. The evidence on the characteristics of successful salespeople is inconclusive, and as Gillian (1982) explained, “A particular kind of personality is not the key to success in selling and no particular kind of personality can guarantee success.” To sum it all up, I feel that the best salespeople are the ones that have good communication skills and a well-rounded knowledge of the products.