A statistical analysis for the sales effect of comparative advertising It is a popular myth that the sales effect of advertising are too difficult to measure. The pre-condition for successful measurement of the sales effect of advertising are -good sales data -variations, over time, in the level of advertising An econometric model has a single variable that I am trying to explain called dependent variable. This would be the brand volume share, or a retailer’…showed first 75 words of 415 total…

…showed last 75 words of 415 total…idea based on comparative advertising against Coke overtime. Both Pepsi and Coke have to always be creating and updating their marketing plan and products. Recently, Pepsico Inc. merged small Food restaurant “Del Taco” and used their old advertising strategy “comparative ads” against first Taco restaurant leader “Taco bell.” By using econometric analysis, I will test the effect of sales of Pepsi’s comparative ads! under two different assumptions, standard product and new product. ------------------------------------------------------------------------ **Bibliography**