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Why the relationship between marketer and customer is more and more important?
Title: Why the relationship between marketer and customer is more and more important?
Category: Business & Economy / Marketing and Advertising
Details: Words: 2101 | Pages: 8.9 (approximately 235 words/page)
Why the relationship between marketer and customer is more and more important?
I Background Nowadays, new products will not be put into operation rashly before the manufacturers get the respondents and potential clients' satisfaction through questionnaires which are about the ideas for the products, including such designed questions like: Whether the respondents like the product or not; if the product is in the market, whether the respondents will be interested in it and take it; what the respondents suggest; whether the product needs some improvements... Those questions …showed first 75 words of 2101 total…
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…showed last 75 words of 2101 total…University Press.
2. Pass, Christopher, Bryan Lowes and Leslie Davies (2000) Collins Dictionary of Economics. Glasgow: Harper Collins Publishers.
3. Pepper, Don and Rogers, Martha, PhD (1999) Enterprise One-to-One. London: Judy Piatkus.
4. Peter, J. Paul and Olson, Jerry C. (1996) Consumer Behavior and Marketing Strategy. USA: R.R. Donnelley & Sons Company.
5. Rickard, Levela and Jackson, Kit (2000) The Financial Times: Marketing Casebook. United Kingdom: Pearson Education Limited.
6. Sargeant, Adrian and West, Douglas C. (2001) Direct and Interactive Marketing. Oxford University Press.
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