“Trends for the Millennium” September 25, 2001 Introduction Companies of today must respond to change to survive the future. Change is inevitable-growth is optional. Change forces all business owners to adapt, adjust and be energetic in building their businesses. After all, there are only three things a company can do with change: ignore it, adapt to it or embrace it. By focusing on new ways of doing things, a company can revitalize their business. In particular, marketing …showed first 75 words of 835 total…

…showed last 75 words of 835 total…can achieve a personal approach where as the likes of Compaq can not. Conclusion Business building is complex, but it can be approached in a logical, well-organized fashion. Marketing principles, such as focusing on customers, are constants in business development. Technology is host to growing competition but also great opportunities if pursued in the right planning and strategies. A Company must market their products or services as if their livelihood depends on it-because it does.