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Titan-Marketing strategies
Title: Titan-Marketing strategies
Category: Literature / English
Details: Words: 3786 | Pages: 16.1 (approximately 235 words/page)
Titan-Marketing strategies
INTRODUCTION
Titan, a Tata group company entered the watch market in 1987. Since then it has developed into one of the most recognized brands in India. In fact, in a recent survey conducted by A&M, Titan emerged as the top brand in the consumer durable segment.
HMT, the undisputed leader of the wristwatch market before Titan's entry completely neglected the quartz watch segment. Titan successfully filled this gap. Its wide range of designs, high profile …showed first 75 words of 3786 total…
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…showed last 75 words of 3786 total…accounted for 76 per cent of this turnover, and the balance was met by jewellery. Net profit was Rs.19.2 crore and the watch business generated 20 per cent return on capital employed.
BIBLIOGRAPHY
BOOKS:
Ψ Dholakia, Nikhilesh; Khurana, Rakesh; Bhandri, Labdhi; Jain, A.K.; (1993) Marketing management, cases and concepts, Chennai, Mc Milan India Limited, 3rd Reprint.
Internet Article:
Sabarwal,Arun(2002)Titan[online] Available:
Ψ http://www.Titanworld.com,(2002, december,28)
CONTENT
INTRODUCTION
.1
MARKETING DATA
.2-5
PRODUCT REVIEW
6-7
PROMOTIONAL PLAN
..8-9
CONCLUSION
10
BIBLIOGRAPHY
.
...11
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