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The difference of marketing strategy of Coke and pepsi in china
Title: The difference of marketing strategy of Coke and pepsi in china
Category: Literature
Details: Words: 332 | Pages: 1.4 (approximately 235 words/page)
The difference of marketing strategy of Coke and pepsi in china
Coke and Pepsi in China: Coca-Cola originally entered China in 1927, but left in 1949 when the Communists took over the country. In 1979, it returned with a shipment of 30,000 cases from Hong Kong. Pepsi, which only entered China in 1982, is trying to be the leading soft-drink producer in China by the year 2000. Even though Coca-Cola's head start in China has given it an edge, there is plenty of room in the country for both companies. Currently, Coca-Cola …showed first 75 words of 332 total…
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…showed last 75 words of 332 total…the quality of the partners they choose (The Economist, 67). Coca-Cola is bottled at 13 sites across China; five of these are state-owned. Also, Coca-Cola owns 2 concentrate plants in China. By 1996, Coca-Cola and its joint venture partners will have invested nearly 0 million in China. Pepsi is planning a 0 million expansion plan that will add 10 new plants. Both companies are plowing profits straight back into expansion. They reason that any returns will not come until the next century.
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