Sony, “Manufactures, markets and sells consumer and professional audio and video equipment, telecommunication products, computer and peripheral products, recording media and energy products, semiconductors and other electronic components.” (sony.com) It is a very broad company that operates in many different business areas. The focus of this assessment is centered on the personal network solutions division of Sony. Personal Network Solutions Co. (PNSC)  Handycam® and Digital Handycam Camcorders  Digital Mavica® and Cyber-shot cameras  Digital printers  …showed first 75 words of 2255 total…

…showed last 75 words of 2255 total…will help Sony receive the premium prices that it has demanded in the past for its top-notch products. As far as pricing goes, Sony has always received a premium for its products. It has been able to attain a premium in the various electronic areas that it has entered. Sony should continue to price its products at premium prices to those of its competitors. The name brand and quality associated with the product ------------------------------------------------------------------------ **Bibliography**