Sun Microsystems S.W.O.T. Analysis AOL’s Strengths: Management has a commitment to make the company grow Strong technical reputation and credibility at top Computer Science Universities Modular System that can be “built up” according to the needs of the customer Located in Silicon Valley-easy access to engineers and resources Innovative DIY culture Highly focused and have a well developed concept and clear target It is the King of all Internet service providers, …showed first 75 words of 606 total…

…showed last 75 words of 606 total…incomplete” in the OEM marketplace A financially strong company with PC familiarity (i.e. Microsoft) could pose a threat if they decide to make a bold entry into AOL’s market Denial of access into high-speed markets could stunt AOL’s growth as more computer users seek to upgrade their connection speed Strong competitors in the technical and scientific markets such as Hewlett-Packard, International Business Machines Corporation, Compaq Computer and Silicon Graphics Inc. ------------------------------------------------------------------------ **Bibliography**