THE ROVER/HONDA ALLIANCE AND THE BMW ACQUISITION OF ROVER GROUP Background Rover was an ailing car manufacturer in the 70’s, owned by the British government, which was losing a significant amount of money. It was having trouble with quality control mechanisms and needed a new product in the “lower-medium” sector to plug a gap in its product range. At the same time, Honda was becoming a larger player in the automobile sector. After laying …showed first 75 words of 1501 total…

…showed last 75 words of 1501 total…achieved through acquisiton), so it was difficult for BMW to predict success with the acquisition of Rover. In the end, it looks as though financially, the acquisition was not the greatest success, (cutting of jobs, funding cuts, etc.) but BMW could have gained some strong advantages in areas that it used to be weak in, so all may have not been lost in the quest for success in the 21st century automobile market. ------------------------------------------------------------------------ **Bibliography**