How do the producers of the three main home consoles target their audiences? Microsoft, being fairly new to this market, have pulled out all the stops to try and out sell the PS2 and Gamecube. Their marketing campaign was very controversial not only the TV adverts but also magazines and billboards. The most talked about (and most complained about) is a TV advert which was put on air for the release of the Xbox and …showed first 75 words of 2318 total…

…showed last 75 words of 2318 total…forward advert, which worked wonders, there was no sound over the top of this and is aimed at true fans of Nintendo which is the companies main target audience. Nintendo’s marketing strategies were very cleaver for the release of their new console; being the only original console maker left they used their heritage to their advantage. All the poster and magazine campaigns where very normal and plain. Nintendo where about games and nothing else.