The topic that I have chosen to do a research project on is Nike Inc. I feel that Nike is a great example of how a good marketing campaign can create a very successful company. Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including …showed first 75 words of 3779 total…

…showed last 75 words of 3779 total…in Indonesia and Vietnam were substandard. Nike uses five manufacturing plants in Vietnam, where it takes advantage of low-cost labor and relatively high production standards. About 3 percent of Nike's output is produced in Vietnam, a Nike spokesman said in an earlier interview. Michael Jordan became the first athletic mega businessman. His role as a spokesman for Nike turned that athletic-shoe and- apparel company into the world leader, earning both him and Nike millions of dollars.