Review of Ritzer’s The McDonaldization of Society Sociologist George Ritzer sees the thousands of McDonalds restaurants that dot the U.S. landscape, and increasingly, the world. They provide a much greater significance than just the convenience of fast hamburgers and french fries. He created the term the McDonaldization of society to refer to the increasing rationalization of the routine tasks of everyday life. Ritzer emphasizes that “McDonaldization” does not refer just to the robot-like …showed first 75 words of 885 total…

…showed last 75 words of 885 total…roles of employees to the point where they are performing mindless, repetitive tasks made me realize the seriousness that McDonaldization plays in our lives. To me, the consequence of this will be that someday all human workers will be replaced because it is more efficient for machines to do the work. So, although McDonaldization has made many companies successful, there is a very serious potential downside that could have an effect on everyone. ------------------------------------------------------------------------ **Bibliography**