Contents: ·         1)         Executive Summary ·         2)         Introduction 2.1)         Competitive position 2.2)         Amazon's mission 2.3)         Corporation objectives 2.4)         Marketing objectives ·         3)         Environmental Scan 3.1)         TOWS framework 3.2)         Micro environment - Porter's 5 Forces 3.3)         Competitive analysis 3.4)         Marco environment ·         4)         Customer behavioural patterns ·         5)         Segmenting, Positioning and Targeting ·         6)         The supply chain management ·         7)         Existing marketing mix         GE Matrix 7.1)         Product Line 7.2)         Partnership 7.3)         Price 7.4)         Advertising 7.5)         Services ·         8)         Marketing Strategy         8.1) Porter's generic strategic         8.2) Ansoff Matrix ·         9)         Recommendations in strategies ·         10)         Evaluation and Control ·         11)         Conclusion ·         12)         Appendix 1) Executive Summary Amazon.com has a leading edge in the e-commerce world. It …showed first 75 words of 4601 total…

…showed last 75 words of 4601 total…customer community helps to keep customers coming back to the site. It also helps shoppers identify with the brand. Amazon has built a loyal customer base of millions, thanks to a highly efficient web buying experience and outstanding customer service. With some controlling interest in popular Web sites, word-of-mouth from users, the ease of communication using e-mail and options such as gift certificates, Amazon.com has created one of the most popular home-shopping sites today.