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Managerial Communication: Persuasive Communication
Title: Managerial Communication: Persuasive Communication
Category: Business & Economy / Management
Details: Words: 2189 | Pages: 9.3 (approximately 235 words/page)
Managerial Communication: Persuasive Communication
INTRODUCTION
Communication plays an integral role in our lives. Be it at work, at play or even between self, we are constantly communicating, consciously and unconsciously. Virtually nobody can avoid communication. For the purpose of this subject, the focus is on managerial communication, which is quite different from other forms of communication. As Munter (2000) puts it, "in a business or management setting, a brilliant message alone is not sufficient: you are successful only if your …showed first 75 words of 2189 total…
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…showed last 75 words of 2189 total…Edition, McGraw-Hill College.
Bettinghaus, P. Erwin and Cody, J. Michael (1994), Persuasive Communication, 5th Edition, Harcourt Brace College Publishers.
Daft. L, Richard (2000), Management, 5th Edition, The Dryden Press.
Johnston, D. Deirdre (1999), The Art and Science of Persuasion, McGraw Hill.
Munter, Mary (2000), Guide to Managerial Communication: Effective Business Writing and Speaking, 5th Edition, Prentice Hall.
Welch, Jack. with Byrne A, John. (2001), JACK: What I've learned leading a great company and great people, Headline Book Publishing Great Britain.
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