MTV and THE MADONNA PHENOMENON         "Madonna's intuitive grasp on the televisual world in which we live- of the medium's possibilities for engaging spectators in diverse ways- that in part accounts for her success. She is the supreme television heroine." (E. Ann Kaplan 271)         "What are the main theories which we have studied so far and how have they affected how you view television?"- This is the question which this paper is supposed to answer. Obviously …showed first 75 words of 2149 total…

…showed last 75 words of 2149 total…she feels like doing, even if she completely disregards society's definitions of decency. She is one of the few women in history who has never asked others to accept or like what she does. To conclude I would like to quote Madonna herself in order to demonstrate her atypical way of thinking which has brought her such undeniable success:         "Poor is the man whose pleasures depend on the permission of another"                                             -Madonna "Justify my Love"