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Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.
Title: Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.
Category: Business & Economy
Details: Words: 3949 | Pages: 16.8 (approximately 235 words/page)
Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.
TO:Will Fleming
From:Antony Clark
Module:Integrated Marketing Communications
RE:Kraft Foods
Abstract
In light of recent findings relating to child obesity, Kraft foods have taken steps to 'diffuse the obesity time-bomb' through implementing ethical initiatives based in the following areas:
Product nutrition
Marketing practices
Consumer information
Public outreach and dialogue
The following marketing plan is based upon Chris Fill's Marketing Communications Planning Framework (2002).
The intention of the plan is to use integrated marketing …showed first 75 words of 3949 total…
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…showed last 75 words of 3949 total…story/0,9950,907900,00.html
12. http://media.guardian.co.uk/advertising/story/0,7492,1084422,00.html
13.national statistics http://www.yourcounty.co.uk/business/busnewsarchive/171203b5.html
14. www.overture.com
15.http://www.carltonscreen.com
16. www.peakvision.net
17. http://www.ipcmedia.com/frameset.html
18. www.ipm-uk.com
19. www.miceideas.com
20.http://www.switch-web.co.uk/
Bibliography
Marketing Communications, Chris Fill, Second edition, Prentice Hall, ISBN:0-13-010229-6
CIM Course book, IMC, Chris Fill, 2003-2004, Butterworth Heinemann, ISBN: 0-7506-5963-7
Internet Marketing, Chaffey, Mayer and Johnston, 2000, Prentice Hall, 0-273-64309-6
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