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Koc Holding: Arc elik White Goods
Title: Koc Holding: Arc elik White Goods
Category: Business & Economy
Details: Words: 945 | Pages: 4.0 (approximately 235 words/page)
Koc Holding: Arc elik White Goods
Situation analysis: Koc Holding ("Koc ") is an industrial conglomerate in Turkey. Its
largest subsidiary, Arc elik, is the main manufacturer and market leader of so-called white
goods (major kitchen appliances) in Turkey. Koc will likely experience an increase in
foreign competition, as Turkish tariffs on white goods (protecting the local market) will
be phased out in 1996. In its turn, Koc is interested in expanding abroad, as the Turkish
market for white goods is getting saturated.
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…showed last 75 words of 945 total…million is
not substantially higher than W.
European counterparts.
Yes (0 million is probably high
in the emerging economies).
Exhibit II
Refrigerators 1996
Unit Sales (in 000)
Automatic Washing Machines
1996 Unit Sales (in 000)
Middle East & North
Africa
Egypt 500 250
Lebanon 100 40
Syria 200 100
Iraq 400 200
Iran 1,000 250
Tunisia 120 25
Algeria 250 30
Morocco 110 20
Eastern & Central
Europe, & Central
Asia
Albania N/A N/A
Romania 300 150
Bulgaria 130 70
Russia 2,200 600
Malta N/A N/A
Turkmenistan 100 15
Uzbekistan 100 15
Kazakstan 100 15
Azerbaijan N/A N/A
Ukraine 300 50
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