Johnson & Johnson’s vision is to provide scientifically sound, high quality products and services to help heal, cure diseases, and improve the quality of life. This commitment drives the overall direction of the company to experiment with new ideas, to research and develop innovative programs, purchase new equipment and facilities, and launch new products. Johnson & Johnson does not have a mission statement. Instead, a one-page document entitled Our Credo defines the corporation’s responsibility to …showed first 75 words of 448 total…

…showed last 75 words of 448 total…loss of life. This decision reflects a company whose guiding principles are deeply integrated throughout the organization. As a family, they sustained a significant monetary loss; with courage, they went back to the lab and improved their product. Without a doubt, they have embraced their Credo. These ethical principles have shaped the organizational culture and philosophy with a strong sense of responsibility and accountability to their customer, employees, and stockholders, uncommon in corporate America today.