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Jeep Marketing Project
Title: Jeep Marketing Project
Category: Science & Technology
Details: Words: 702 | Pages: 3.0 (approximately 235 words/page)
Jeep Marketing Project
Marketing Project
Jeep Wrangler
Executive summary and the history of jeep:
The jeep has first appeared as a World War II military vehicle. The 4-wheel-drive jeep helped popularize a new era for sport utility vehicles. It is well known with fun and adventure and is one of the most widely recognized brands in the world. Although there is no definite knowledge of how the "Jeep" got its name, however, some theory claims that Jeep name …showed first 75 words of 702 total…
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…showed last 75 words of 702 total…Jeep Wrangler is the only Sport Utility Vehicle that has worldwide off-road clubs and fans.
Work Cited
1) Pride and Ferrell. Marketing; Concept and Strategies. Houghton Mifflin Company 1997.
2) http://www3.daimlerchrysler.com/
3) http://www.lycos.com/cgibin/pursuit?query=1617&fs=
Parent&cat=autosite&maxhits=50&mtemp=submodels&default=
Autosite.default
4) http://www.roadandtrack.com/RoadAndTrack/Article/
0,1182,40_3_10,00.html
5) http://www.auto.com/reviews/swan_jeep_wrangler2.htm
6) http://www.caranddriver.com…?func=gen_editorial&car_id= 750&mfr_id=22
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