The article reviewed for this analysis was “When Ads Get Personal” from CFO, The Magazine for Senior Financial Executives written by Randy Myers, a contributing editor at eCFO. The main point of the article is that companies are beginning to turn to the Internet and personal advertising to create “loyal brands” rather than brand loyalty. The article focuses on potential results of this fairly new application of advertising. Nearly seven percent of all retail sales …showed first 75 words of 535 total…

…showed last 75 words of 535 total…in danger of demise. He says that the brands that don’t keep up individually with its consumers will eventually die. Randy Myers seems to be pro-advertising. Although no opinion is actually expressed, the overall tone of the article seems to praise the new methods of advertising. No negative aspects of “loyal brands” were actually presented in the article. Works Cited Myers, Randy. “When Ads Get Personal.” CFO, The Magazine for Senior Financial Executives. 16.11 (2000): 75. Infotrac.