International and Agri-business Case Study Abstract This case study focuses on the problem occurred in Chundu Group. The case provides specific false cause of large company without advanced management strategy. The article examines the start, development, mature, decline stage of the company. The research methodology is qualitative and inductive. First, we discuss the business environment and organisation of company Chundu. Second, we provide the past and the current management strategy. Third, we discuss the reason …showed first 75 words of 3310 total…

…showed last 75 words of 3310 total…the profit between 2002 and 2001: ITEM06-30-2002(Yuan)06-30-2001(Yuan) PROFIT-24110244.30-22933943.37 LUCRE PER SECTION-0.1506-0.143 CASH FLOW AMOUNT-0.02680.008 (Souce: Sunsc, 2002) 2. Compare income between 2002 and 2001: ITEM12-31-2002(million Yuan)12-31-2001(million Yuan)+/-(%) MAJOR INCOME196.7690.4-71.5 MAJOR PROFIT-107.166.4-61.29 ¡@(Souce: Sunsc, 2002) 3. Part of Annual report (Million Yuan) Year19981999 Current assets 379.593789.97 Receiveable1357.06413.58 Other receiveable 2843.4734.64 Stock-in-trade 880.33512.34 Short-term assets 6350.34853.49 Long-term assets 3281.332221.67 Total assets9683.887144.6 Account payable954.71433.02 short-term debts 2942.93958.83 Total debts 3332.931005.97 Capital stock16001600 Capital fund3897.823897.82 Profit fund 170.23128.56