Indian Consumer Market In the ancient civilization of India, sustainability and moderation in consumption has always been a way of life. This pattern has been respected and left largely undisturbed by Indian consumers who consider themselves a part of the cycle of nature. An interactive relationship with nature and the natural environment is a part of every Indian’s life. In the past half century, India has made rapid strides in economic development. This, coupled …showed first 75 words of 3187 total…

…showed last 75 words of 3187 total…has evolved over the years as a more informed and value conscious person. This can be substantiated from the fact that literacy rate has been growing over the years. Post liberalization, the entry of MNC’s in the Indian market have lead to increased choices for the customer making them aspire for better values providing goods. Todays informed customers cannot be easily duped with the influx of information providing sources like the Television, Internet etc.