Abstract With this search I try to explain what a brand is and which is the importance of the branding in the marketing of all the firms. Subsequently I wanted to link the cinema as a phenomenon of branding and, speaking of marketing, as a set in the market, with all the tools and all the lapels, also trying to uncover the reasons for which people buy a particular garment and the motives for which …showed first 75 words of 6222 total…

…showed last 75 words of 6222 total…from white and black has passed color, then you/they have introduced the sound... we wait for the perfumes. Bibliography *         "Il Dizionario della lingua Italiana", Giacomo Devoto, Le Monnier, 1995. *         "Principi di Marketing", Philip Kotler, Isedi, 2001. *         "The Marketing Imagination" Theodore Levitt, Free Press, 1983. *         "Giornale dello Spettacolo" 14/08/02'. *         "Giornale dello Spettacolo" 26/05/02'. *         Cd-rom "Il Morandini", dizionario dei film, Zanichelli, 2003. *         "Advertiser Come out to Spend again", The European, 1994. *         "Il cinema come industria", Peter Bachlin, Feltrinelli editore, 1958. *         Internet resources.