Executive Summary Now Malaysia BaoLiLai Company is in the process of diversifying. As the business development manager, I have done much marketing research for several months, I suggest our company will be engage in skin care industry, we will research and manufacture two kind of moisture creams to target high end and low end market. Why choice these? What positions our products should occupy? I can analyze from these aspects. In recent years, skin care …showed first 75 words of 3253 total…

…showed last 75 words of 3253 total…middle quality moisturizing crème. Among them, 40 percent of them buy follow me, 20 percent of them buy Haziline, 18 percent of them select Ginvera and 10 percent of them buy Biodermie. 12 percent of them can buy other brands. They all think fragrance is an important factor for them to choose moisturizing crème, 42 percent of them like fruit flavor, 25 percent of them like original odor, 23 percent of them like delicate fragrance, 10 percent of them like strong fragrance.