Information management Case study: Ford Motor Company : Supply Chain Strategy 1. Consider the experiences that you had in buying a car, compare these to the experience of buying a computer online. What do you think explains the differences? It is striking how dell makes a computer customisable to the buyers’ taste. Cars also are customisable; just think of all the possible options you can buy with a car. But at Dell you can buy your customised …showed first 75 words of 913 total…

…showed last 75 words of 913 total…mainstream customer wants. The vehicle combinations would be kept minimal. Already we see in automobile business that manufacturer use the same platform to build different models. For example Volkswagen also uses the Golf-platform to build Audi TT’s. Pricing strategy would focus more on markets instead of budgets. Production would be driven by the orders of the customers. And most important the delivery times would be reduced significantly with a lower inventory and higher turnover.