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Consumer Behaviour - Product Line Extension (Billabong)
Title: Consumer Behaviour - Product Line Extension (Billabong)
Category: Business & Economy / Marketing and Advertising
Details: Words: 4673 | Pages: 19.9 (approximately 235 words/page)
Consumer Behaviour - Product Line Extension (Billabong)
1.0<Tab/>SECTION A
1.1<Tab/>PRODUCT INFORMATION<Tab/>
Original Brand Name of Product:
Billabong International
Product Class:
Surf Brand
Description:
Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by …showed first 75 words of 4673 total…
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…showed last 75 words of 4673 total…Retrieved: September 30, 2004, from http://www.theage.com.au/articles/2004/ 06/12/1086749947661.html?from=storylhs.
Blackwell, D.R., Miniard, P.W. & Engel, J.F. 2001, Consumer Behaviour 9ED, Harcourt Inc., Florida.
Defining Your Target 2004. Retrieved: October 4, 2004, from http://www.usg.com/contractors/defining_your_target.asp.
Herman, S. 2004, 'A day at the beach', Global Cosmetic Industry, vol. 172, no. 8, pp. 53-54. Retrieved: October 13, 2004, from Proquest.
Thomas, P. 2004, 'Behind the Label: Suncream', The Ecologist, vol. 34, no.6, Retrieved: October 13, 2004, from Proquest.
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