Competition and Market Segmentation. We found originally that residents were easy targets willing to pay for improvements. Commuters were more skeptical to pay because it may be more convenient for them to attend a private gym outside of Fordham. Therefore, we found the market to be segmented between residents and commuters, and after a further survey of commuters the commuter market is segmented between those who use the Fordham gym and those who don’t. …showed first 75 words of 395 total…

…showed last 75 words of 395 total…other special programs like aerobic classes, taebo classes, weight trainers and other features common to bigger gyms such as Ballys and New York City Sports Club. We find that our competitors charge significantly more than the cost per student would be for the Fordham gym. We must promote this and our convenience such as working out between classes and other specific times as our major points giving us an edge over our competitors. ------------------------------------------------------------------------ **Bibliography**