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Channels of Distribution
Marketing 421
Title: Channels of Distribution
Marketing 421
Category: Business & Economy / Marketing and Advertising
Details: Words: 820 | Pages: 3.5 (approximately 235 words/page)
Channels of Distribution
Marketing 421
Channels of Distribution
<Tab/>The channels of distribution of a product or service are often referred to as the "place decision" in regards to the four P's of the marketing mix. The four P's stand for Product, Price, Place, and Promotion. The "place" refers to the location from which the product or service is being distributed. The method of distribution depends on the product or service that is being provided to …showed first 75 words of 820 total…
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…showed last 75 words of 820 total…an extremely popular, profitable, and successful company.
References
Amazon.com (2004). Methods of distribution for Amazon.com. Research preformed and retrieved the World Wide Web on November 7, 2004 @ www.Amazon.com.
Perreault, W. & McCarthy, J. (2002). Basic Marketing (14th ed.) Retrieved from the UOP electronic readings. McGraw-Hill/Irwin, 2002 New York, NY.
Mohammed, R., Fisher, R., Jaworski, B., & Paddison, G. Internet Marketing (2nd ed.) Retrieved from the UOP electronic readings. McGraw-Hill/Irwin, 2004 New York, NY.
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