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Centrus Desktop
Title: Centrus Desktop
Category: Literature / English
Details: Words: 361 | Pages: 1.5 (approximately 235 words/page)
Centrus Desktop
An Overview Of Centrus Desktop Components
Centrus Desktop uses a flexible, modular design that lets you license any or all of
the components your organization needs. You can choose among the following
modules or components:
• Data Locator module
• Address Coding module
• Demographic Coding module
• Point-in-Polygon module
• Closest Site module
• Geographic Determination module
• PMA component
Data Locator Module
The Data Locator module scans your data and identifies name elements, address
elements, and a user-defined expression (such …showed first 75 words of 361 total…
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…showed last 75 words of 361 total…use this information to target your marketing efforts to similar groups
or households, increasing your chances of reaching the correct audience.
Standard 1990 Census Demographics are included as a basic feature of the
Demographic Coding module. Sagent also offers current year and five-year
projected block group demographics and cluster codes at a ZIP+4 level from
consumer demographic firms including National Decision Systems and Claritas.
Cluster codes provide a simple way to identify, understand, and target consumers.
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