Goizueta became a CEO in Coca-Cola in 1981. Bold and aggressive, Goizueta ensured Coke's position as the world's most-recognizable brand product while making the Atlanta-based company one of Wall Street's most valuable. Coke's value zoomed from less than $5 billion in 1981 to nearly $150 billion in 1997. What was Goizueta’s vision that gave Coca-Cola such success? Goizueta’s vision was to sell Coke in the whole world, in the USA, Europe, the East block and also in places …showed first 75 words of 751 total…

…showed last 75 words of 751 total…time to assess the overall direction of the business? When Mr. Daft was elected to be the new CEO, he vowed to stick with the company’s long-term vision and goals. I think Mr. Daft will try to manage the company due to the long-term vision, because he doesn’t would like to experience the same destiny as Ivester. He’d better follow the long-term plan and not stick the company’s vision thru 113 years.