Contents 1 Introduction to the case 2 2 Analysis of the environment 3 2.1 Listing of environmental factors influencing the company (PEST Analysis) 3 2.1.1 Political and legal factors 4 2.1.2 Economic factors 4 2.1.3 Socio-cultural factors 5 2.1.4 Technological factors 7 2.2 The international golf equipment market – Introduction 8 2.3 Analysis of the competitive forces (Five-Forces-Analysis) 10 2.4 Anal. of the Drivers Of Change in the industry and their impacts 12 3 The companies and their strategy 15 3.1 Which companies are in the strongest/weakest competitive Position 15 3.2 Recommendation of strategic moves 17 3.3 Key factors For competitive success …showed first 75 words of 7984 total…

…showed last 75 words of 7984 total…Environmental Issues Strengths & weaknesses Regulatory Influences Internationality of the market Competitive Markets Market potential Market Size Linked to lifestyle (insecurity) Main strengths Capacity for innovation (Core Competence) 0 + ++ ++ + + Strong and wholly controlled distribution system 0 ++ + + 0 0 Good Reputation (Core Competence) + + ++ ++ + + Good internal linkage 0 + + 0 0 0 Technological leadership + ++ ++ ++ ++ + Weaknesses Dependency on suppliers (Insufficient Integration) 0 - -- - 0 0 Stock price 0 - -- 0 0 0 2/0 7/2 8/4 7/1 4/0 3/0 6 Sources of Reference 5th semester Business Strategy, Course documentation, Kaefer, 2001 Exploring Corporate Strategy, 5th Edition, Johnson / Scholes, 1999 www.golf-research.com, 2001