|
Buyer Behaviour 2
Title: Buyer Behaviour 2
Category: Literature / English
Details: Words: 3452 | Pages: 14.7 (approximately 235 words/page)
Buyer Behaviour 2
“Working women buy products and services essentially the same as non working women.”
INTRODUCTION
Consumer behaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 1968, p 5)
Buyer behaviour refers to “the acts of individuals directly involved in the exchange of money for economic goods and services and the decision process that determined these act. “(…showed first 75 words of 3452 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 3452 total…Journal of Consumer Research 9, 4 (1983): 393 – 402
Bellante, D., and Foster, A.C. “Working Wives and Expenditures on Services.” Journal of Consumer Research 11 (1984): 700-707
Bartos, R. “The Moving target: The impact of Women’s Employment on Consumer Behaviour.” Journal of Marketing 41, 3 (1977): 31-37.
Internet
WWW.Mintel.com - Women 2000, ‘Women and Shopping: The Role Of Convenience.’ (11/01/99)
WWW.Mintel.com – Women and Finance (27/10/99)
WWW.Emerald.com. Bartos, R. “The Moving target: The impact of Women’s Employment on Consumer Behaviour.” Journal of Marketing 41, 3 (1977): 31-37.
Need a custom written paper?
|
|
