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Business to business Marketing
Title: Business to business Marketing
Category: Business & Economy / Marketing and Advertising
Details: Words: 2712 | Pages: 11.5 (approximately 235 words/page)
Business to business Marketing
BUSINESS TO BUSINESS MARKETING - ASSIGNMENT NO. 1
Marketing has been refined as a function that concerns all activities impacting on a customer (Gronroos 1990). It is the process of planning and executing the conception of ideas, and the pricing, promotion and distribution of goods and services. A company operates in a dynamic environment and researches and understands its customer, in order to design a marketing mix that exerts influence over the market, causing a reaction from the …showed first 75 words of 2712 total…
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…showed last 75 words of 2712 total…PDoyle, P. (2000) 'Value-Based Marketing', John Wiley & Sons Ltd.
References (not in a specific order)
"PGummesson 'Total Relationship Marketing' (1999)
"PZeiger (1999)
"PFord (1997)
"PPalm (1996)
"PBrassington and Pettitt (2000)
"PAnderson and Narus (1999)
"PKrol (1999)
"PHakansson (1983)
"PBaker (1991)
"PLuffman (1974)
"PGronroos ( 1990)
"PCunningham and White ( 1974)
"Pwww.volvo.com
"Pwww.michelin.co.uk
"PAnderson, J.C., Narus, J.A. (1999), 'Managing marketing offerings, ch. 5 in Business Marketing Management, Prentice Hall.
Appendices
i) The Sheth Integrated Model of Industrial Buying Behaviour, P.W. Turnbull, Birmingham Business School.
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