Bubbleology “Bubbleology” is a term coined by Kevin Hassett that describes the all-too-common stock market roller coaster ride. A ride that, for a while, seems destined to never end, only later to tumble miserably off the unfinished track. History is no stranger to bubbles. The earliest report of such phenomena, for instance, occurred in the early seventeenth century, at the height of the Dutch Tulip Mania. The popularity of tulips grew so much that people …showed first 75 words of 2756 total…

…showed last 75 words of 2756 total…learned so little from history’s debacles. Jeffery Pfeffer of Stanford Business School cautions that “until people realize that capital markets are not as all-knowing as everyone thought, that companies have to be managed for customers and employees, not just for investors, that people who fleece investors ought to be treated no differently than people who hold up a bank – until then, I don’t think things will really change very much (qtd. in Berlau).”