1.1 Managers as Motivators Managers and leaders (Lawler 1986) are responsible for maintaining the morale of workers. Successful leadership requires four elements. The need for vision and the ability to diagnose what needs changing and decide how they would like the future to be shaped. They have to be strategists so they are aware as to what steps must be taken and can plan progression towards the overall vision. An effective leader must also have determination through …showed first 75 words of 1927 total…

…showed last 75 words of 1927 total…few years of rigorous enforcement of the suggestions I have put forward to ensure that the company turns around and heads in the right direction. They have already started with the “TQM, Sovereign and Involving Everyone schemes”. The management also needs to be trained in “Performance management” and effective communication. “BT has the “chassis” and the structure to be a streamlined modern company; it just needs an efficient “engine” to drive the company forward”. Appendix 1