PERSON #1: People most often remember what they first hear or see. This is the primacy effect. People also remember what they last hear or see. This is the recency effect. CAPTURING AND HOLDING ATTENTION: *ATTENTION-the ability to focus on one element in a given perceptual field. *FACTORS OF ATTENTION are the following: FACTORS OF ATTENTION: ·ACTIVITY-Choose active words. Select dynamic stories. Use short segments. ·REALITY-Use tangible concepts to help the audience abstract or generalize, to …showed first 75 words of 983 total…

…showed last 75 words of 983 total…reasons for endorsing the belief or taking the proposed action. *STATING A PERSONAL INTENTION-by professing your intention to take immediate action, you and your ideas gain credibility. SAMPLE OUTLINE: An introduction and conclusion for a classroom speech might take form with the notice that the speaker uses suspense in combination with startling statements to lead the audience into the subject. The conclusion combines a summary with a final illustration and a statement of personal intention.