BACKGROUND OF SOCIAL LEARNING AND COGNITIVE THEORY Social learning and imitation was proposed by Miller and Dollard but rejected ideas of behaviorism related by association. It was a theory of learning, however, that did not account for new responses or the processes of delayed and non-reinforced imitations. Bandura widened the not yet developed parts of social learning theory in his book Social Learning and Personality Development written in 1963. It was not until the 1970’s, that …showed first 75 words of 1916 total…

…showed last 75 words of 1916 total…RogersMaslowKnowlesVella OBSERVATIONAL LEARNING IN THE SOCIAL LEARNING ANALYSIS Attentional Retention Motor reproduction Motivational processes processes processes processes -distinctiveness -cognitive organization -physical capabilities -external -affective valence - symbolic coding -availability of component reinforcment -complexity - symbolic rehearsal responses -vicarious -prevalence - motor rehearsal -self observation of reproductions -functional value -accuracy feedback reinforcement -observer characteristics -self- -sensory capacities reinforcement -arousal level -perceptual set -past reinforcement A Cartoon relating to Bandura and his work on aggression through television