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Attitudes and Intentions
Title: Attitudes and Intentions
Category: Literature / English
Details: Words: 1384 | Pages: 5.9 (approximately 235 words/page)
Attitudes and Intentions
Attitudes and intentions have always been a major part of the marketers’ research. Attitudes, a person’s overall evaluation of a concept, is used in the integration process to see how an object is thought of and viewed. Intentions also determine most voluntary behaviors. Measures of consumers’ intentions may not be perfect indicators of the actual intentions that determine the behavior. Throughout the paper, I will discuss the relationship between attitudes and intentions and the …showed first 75 words of 1384 total…
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…showed last 75 words of 1384 total…Provo, UT:
Association for Consumer Research, 1996), pp. 600-5.
Longman, Kenneth A. “Promises, Promises,” in Attitude
Research on the Rocks, eds. L. Adler and L. Crespi
(Chicago: American Marketing Association, 1968),
pp. 28-37.
Lutz, Richard J., “The Role of Attitude Theory in
Marketing,” in Perspectives in Consumer Behavior, 3rd
ed., ed. H.H. Kassarjian and T.S. Robertson (Glenview,
IL: Scott, Foresman, 1981), pp. 234-5.
Myers-Levy, Joan, “Printing Effects on Product Judgements:
A Hemispheric Interpretation,” Journal of Consumer
Research, June 1989, pp. 76-86.
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