Mazda, one of the world’s largest import automotive manufacturers, has a wide variety of models for the American market. They have models to satisfy the everyday driver all the way up to an automobile enthusiast. This particular advertisement appeared in the August 2002 edition of Motor Trend magazine. The ad focused on the Mazda Protegé modified by Mazdaspeed engineering. The typical target audience for the ad would be referred to as Generation Y. This group …showed first 75 words of 974 total…

…showed last 75 words of 974 total…industry and provide to the desires of Generation Y. The effectiveness of the package proposes a way to make an impressive automobile even better; an economical automobile compete with the laws of nature; and design an automobile for a specific market. The ad maintains a balanced package. Mazda advertises speed, enables the reader to comprehend with speed, and as a result, cause the reader to yearn to purchase their product with speed. “Zoom. Zoom. Zoom.”