Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; …showed first 75 words of 1536 total…

…showed last 75 words of 1536 total…to grow, it is almost certain that the “dot-coms” will be back in the game. When that time comes, hopefully they will learn from past mistakes. The Super Bowl game itself, will also continue to grow. The goal of the NFL, like any other business, is to get as many customers and viewers as possible. By bringing a more diversified market that not only follows football, but also ads, they have accomplished exactly that (Lefton).