Advertising for the Active Women Advertising gives the general public information about new goods and services. It hopefully increases overall sales, which in turn increase efficiency of the nation’s economy. The goal of advertising is to get the word out about a product and create motivation for people to buy. Looking at two deodorant ads, one from “Seventeen” and one from “Glamour”, we can see the two ads advertise the same type of product, …showed first 75 words of 1003 total…

…showed last 75 words of 1003 total…her armpit showing, we can see that there are no stains. The white background puts an emphasis on the people that are in the ad rather than the setting. The appearance and smell of a person can have a big impact on their life. When interviewing applicants for various jobs, managers say that sometimes-personal hygiene can be a decisive factor .Deodorant ads promote products for active women and women who have a demanding social life.