Introduction         Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It is virtually impossible to tune into any type of media they days and not encounter some type of an ad which uses sexuality to sell it's product. Most …showed first 75 words of 1882 total…

…showed last 75 words of 1882 total…taken by the finished ad. The execution of the ad was done very well and accomplished what they set out to do.         When considering the message strategy one must decide if they want the ad to be on the conscious level, being able to perceive the message, or subconscious, being below the consciousness of the senses. Our ad uses the conscious level, more specifically, the sight. The advertisers want the consumer to see the partial