ADVERTISING CONCEPTS This paper is meant to explain some concepts of advertising in cortese’s “Provocateur.” Three basic concepts I will explain, as well as show examples of, are Body Clowning, Body Chopping and Subconscious Seduction. These three concepts are widely used in the advertisement business today. I will be providing and referring to some advertisements, out of magazines, to show these methods. This should further help the understanding of the material being covered. The …showed first 75 words of 865 total…

…showed last 75 words of 865 total…this method. In conclusion, I hope that these examples have greatly increased your knowledge of at least three of the techniques used by advertisers today in their ads. There is a lot to be said about these advertisements, but they can be very tricky to read and see at the same time. Now that you have been informed on these points, you should be able to pick these things up and understand the advertisements better.